When you search something up on google, you probably most likely never get to the third page when you need to find something? Your answer to that question is probably no because you never go that far in your search, I mean no one does! This is why SEO Salt Lake City is kind of a big deal. SEO stands for Search Engine Optimization and it is the process that can increase your website visibility, meaning it can move you from the 3rd page of Google to the 1st page of Google.
For most business owners, being on the first page of google search results means that they are standing higher than their competitors. On average, people all over the world make over 45,000 google searched every single second, which means that comes out to more than 4 billion searches every day. And did you know that Google is the most used website all over the world? Since google first appeared in 1997, Google has been the first option for research and product purchase.
If you have a business and a website that you are running online, and people can’t find you on google search the first page, you end up losing a lot of customers. As easy as that. So if you are still wondering why SEO is so important, then here are a few good reasons why you need to start looking into hiring an SEO professional for yourself.
Increases Traffic
When you run a website online, your main goal is to gain as many new customers as you can. The more people see your website, the more new customers you will get daily. Considering that almost 60% of website traffic comes from google search, SEO is definitely your most effective tool to bring in more customers to your business.
Brand Authority
SEO will not only help bring in more traffic but it can also help you with your brand authority. Costumers that search online tend to trust websites that show up on the first page of a Google search. To be exact less than 2% of people will look past the second page of Google. Costumers trust the first results that they see, especially if they are looking to purchase something. Therefore, unless you are a big business like eBay or Amazon, you will need to work to make sure you appear on the first page. most likely people will find your site by using certain keywords to search rather than looking up your brand. And once customers start seeing your site on the first or the second page, they will start to trust your brand and will purchase your product.
Target Audience
As I said before, potential customers will most likely find your site by using google search and looking at the first page. Using SEO Salt Lake City to target certain keywords will mean that you will target your audience and attract people that can be your potential clients.